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Including a Personalized feed section. set up, drag and drop them into an optimal order. Google News - Web location vs. Feed For article sections, a key question is whether to use Web location or Feed. If you have development resources available, the answer is feed. Why? A feed gives you the ability to select what articles are included. You may want to leave out sponsored content or specific syndication partners. It also allows manually deleting an article in the Google Publisher Center section management interface or triggering a manual refresh. As for web locations, the order of articles is determined by Google ranking. With a feed, you control the order.
You can show at the top the most recent, most popular or those which drive the DB to Data engagement. Web locations can show content only after Google has indexed it. Googlebot fetches feed content approximately every 30 minutes – or instantly if you use Websub. This makes Google News feeds a powerful tool for crawl optimization. Send your developer the Google technical documentation. Be sure to validate the feed before submitting it to Google News. Google News followers An often under-utilized feature of Google News is the ability for your audience to follow your publication.

Google News followers Google doesn’t currently offer an API to allow readers to follow your publication directly on-site. But a simple Google News follow button graphic linked to your publication URL will increase followers. It can also be promoted through other marketing channels, such as social media posts, email newsletter banners, push notifications or even CPC if you want to double down on Google News as a channel. This “news publication starring” greatly increases the chance your content will be shown in personalized placements on Google News. This can lead to higher click-through rates, impacting the algorithm to show the content to new readers who might not have discovered it otherwise.
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