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At the time of our reflections, in , Ludovic was essentially carrying out actions aimed at generating leads for his clients from their website. Problem his clients were not always able to convert the leads he sent them. Ludovic managed to generate leads and I managed to convert them. Our collaboration was then obvious and we decided to launch together an Inbound Marketing offer covering the entire sales cycle. Inbound Marketing, to sign faster and more often To do this, we thought about how we could provide value to our customers.
The best way for a company to be effective in its commercial prospecting is to only Mexico Phone Number Data speak with prospects who are interested and almost ready to make a purchase. To find out the maturity level of a prospect, I used my email tracking tool but I was missing a little something. This little something was the upstream part of the Inbound Marketing methodology of which Ludovic was the expert Attract qualified traffic Transform this traffic into Leads By using all the levers of Digital Marketing SEO, Blogging, Social Networks, Marketing Automation, etc.,
Ludovic and his marketing expertise could provide me with all the context I was missing. Thanks to this Inbound Marketing approach, I now have access to crucial information in my commercial approach. I know the browsing history of a lead, their interests in relation to our products, the agenda of their project, their position, their engagement rate in relation to our messages in short, everything that a commercial can hope for. This is how Inbound Marketing allowed me to become the perfect salesperson. When I say perfect sales, it means that I have all the information so that my prospect feels perfectly understood and supported in their purchasing journey. Concretely,
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發表於 2024-3-11 16:56:23