On the other hand

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Social approval Have you already seen those testimonials inserted in some Landing Pages ? Or the “About Us” page on a corporate site? These are two applied examples of social approval: inserting positive testimonies into a text about what you are doing, mainly from well-known people or authorities on the matter. That breaks the reader's resistance, dramatically increasing confidence in what you wrote. . Affection The nicest and most attractive people are often the most persuasive. Showing affection means showing similarity: people tend to sympathize with those who are similar to them or think in a similar way.


This is a powerful weapon that can be used in persuasive text. Your reader USA WhatsApp Number Data is not just going to read to find out about the subject. He will, above all, love what you wrote. That generates incredible loyalty. . Authority Statements made by people recognized as authorities on a given matter are very persuasive. Use this article as an example. Everything you have read here are not unfounded claims. On the contrary, throughout the content you have read  renowned people to inform everything I have written: the legendary copywriter Claude Hopkins, the scientist Paul MacLean and the professor and psychologist Robert Cialdini.





Scarcity The last principle of persuasion brought by Cialdini is scarcity. We tend to devalue those that are abundant, but overvalue those that are scarce. What example is more cliché than comparing iron to gold? The first is abundant and is on earth, that is why we do not give it much value. On the other hand, the other one is weird and makes our eyes shine. The price of the latter is much higher, despite the fact that iron is much more useful in our daily lives than gold. The science of writing on the Internet Did you manage to perceive the importance of the science of writing? Writing an article for a blog, no matter how simple it may seem, involves knowing that scientifically proven structure.