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That the reader decides to take advantage of your offer. This is where your job is to show that what you want to offer brings very specific value . So use the language of benefits show examples of application and results and also boast about the opinions of existing customers. Your recipient must feel that your offer is for him and will really change his life. Action i.e. the action that must be performed to take advantage of your offer. The final stretch is ahead of you. If all the abovementioned steps went according to plan at the end you need to indicate the method that will enable the purchase of your product or service. Simply put describe step by step how to take advantage of your offer.
Mateusz Winkler quote Show the recipient where he is and where he can be and then show him the right path Another technique that perfectly demonstrates the benefits of taking advantage of your offer is BeforeAfterBridge BAB for short. It Hit Post consists of showing states. Before i.e. where your recipient is currently. I give you a hint: the worse his initial situation is the better for you? After i.e. the state in which the reader can and above all wants to find himself. I suggest: it must be positive and directly related to what you want to offer him. Bridge i.e. the bridge between the initial state and the target state. I give you a hint: your product or service should play this role.
The Before After Bridge formula in practice The BAB technique involves pointing out a problem or challenge Before showing what will happen if the problem is solved After and showing how it can be done Bridge . To illustrate this even better let me give you a few examples. The BeforeAfterBridge structure might look like this: obesity and health problems losing kilograms in months your diet. Problem with project management more time for family your program. Stagnation low earnings and problems at work .
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發表於 2024-3-13 16:12:41