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Google cites that some rehab clinics advertising through Google Ads (formerly known as Google AdWords) do not provide the quality care that addicts need to successfully overcome their disease. In response, Google claims to have “stopped selling ads related to those searches.” Following an investigation from The Sunday Times, Google similarly pulled rehab ads in the United Kingdom last week. It doesn’t appear that these ads have disappeared completely, however. Google Trends data shows that drug rehabilitation searches are steady, while data from 29 rehab facilities advertising through Google Ads reveals that the number of ad eligible searches on these queries has decreased significantly – down 96%. But Google is still showing some ads on these queries.
Google restricts ads for rehab and drug treatment keywords Benin WhatsApp Number Apart from their statement to the New York Times, Google has been quiet about the change to their ad policy. Advertisers bidding on rehab-related keywords were not notified of the change. They did not have their ads or keywords disapproved, but instead suddenly started seeing far fewer ad impressions from these keywords. Although Google is certainly restricting ads for common terms like “Drug Rehab,” as it said it would, it does not take much work to find other common queries serving a full pack of rehab ads: google ads rehab searches It’s not clear whether Google changed how it serves organic listings for these rehab-related searches.
If not, search engine users would be able to find those misleading or poor-quality sites anyway. for its In-Stream ads on YouTube or its image ads across the Google Display Network (although Google will continue to restrict advertisers from targeting individuals based on sensitive information related to these issues, such as through remarketing.) Which Keywords Are Affected? This policy change leaves rehab advertisers, good and bad, in a confusing gray area. All advertisers are showing fewer ads on rehab terms, but what is and isn’t allowed is unclear to many. Although advertisers are eligible to show on 96% fewer searches containing the word “rehab,” not all key[size=13.3333px], And modified broad and broad match keywords.words are equally affected. Common searches and restrictive keyword match types, such as Google’s exact and phrase match keywords, are showing almost no ads at all, whereas ads are much more common on long-tailed searches, geo-related search terms, dynamic search ads
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發表於 2024-3-5 19:42:39