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us recall that the reason why WeChat and Alipay can ignite the enthusiasm of collecting five blessings and sending red envelopes across the Internet is that the fission on the product side makes the Spring Festival Gala a A tipping point continues to trigger a greater social shock and interaction boom Taking Xiaohongshu as an example, the core thing that can stimulate sharing and is the core asset of the platform is Xiaohongshu’s high-quality note content For example, let everyone download Xiaohongshu and display it on an h page Various gifts that everyone wants during the Spring Festival will be guided to choose one Automatically post it as a
note and share it outside the site to have a chance to get the gift; or use AI to customize interesting New Year greeting images or video notes to share with relatives and friends Red envelope 2 Implantation After talking about interaction, let’s talk about implantation again To be honest, the Rich People Phone Number List space open to advertisers for content implantation (sketches) has also been significantly increased However, the report card handed over by the brand this time is not eye-catching Program soft implants generally have three different goals to achieve memory brainwashing (suitable for multi-frequency, high-density implants to stimulate experience
and interest (suitable for single, deep implants to trigger discussion topics (suitable for single-point, high-weight implants such as Xiaodu) In the previous implantation in "Ace vs Ace", there was a section where "Guan Xiaotong imitated Xiaodu's voice" spread on the short video platform It was a typical topic discussion implantation On the stage of the Spring Festival Gala, the implantation method is more suitable for goals and objectives A relatively high risk point is a more certain form From this perspective, JDcom focuses on the exposure of small product placement - "shipping during the Spring Festival" is not the best choice The advantage of JDcom's fast delivery has been
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發表於 2024-3-6 19:06:33