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Apple's ShotoniPhone campaign Apple's ShotoniPhone campaign By exploiting UGC on Instagram, Apple created the hashtag #shotoniphone to promote its brand. This social marketing campaign even sparked other hashtags like #iphoneography, #iphotography, #iphonephoto and #shotoniphone11pro. Lesson learned: Encourage UGC Result: There were 12.9 million posts with the hashtag #shotoniphone, helping us build trust and show our care for customers. MoonPie's Super Bowl Commercial campaign Super Bowl is an advertisement for the Snack MoonPie brand, broadcast on advertising screens at fueling stations.  to the brand's unique features. Moonpie focuses on creating and maintaining brand voice in all social marketing campaigns.



MoonPie's Super Bowl Commercial campaign MoonPie's Super Bowl Email Data Commercial campaign With perseverance, they have successfully created their own highlight, impressed consumers and achieved many good results in marketing. Lesson learned: Develop your own brand voice Result : Create a unique voice and impression with buyers, expressing the brand's personality. MV “Jealousy Co Vy” – Min and Eric The issue of the Covid-19 pandemic has never stopped being hot on forums or social networks. Facing the complicated situation of epidemic developments, raising people's awareness in protecting the health of themselves and their families is absolutely necessary. "Ghen Co - Vy" was born to convey the message of awareness of joining hands to prevent the pandemic and to add strength and confidence to the community in repelling the pandemic.



MV “Jealousy Co Vy” – Min and Eric MV “Jealousy Co Vy” – Min and Eric This is a creative project of the Institute of Occupational and Environmental Health (Ministry of Health) in cooperation with musician Khac Hung, singer Erik and singer Min. This special combination has created a short-term social marketing campaign to propagate about how to properly wash hands and how to use masks during an epidemic outbreak. Lesson learned: Flexibility and meaningful messaging at the right time. Result: Making fans from old to young love it, giving the community an interesting approach to equip themselves with knowledge to fight the epidemic.