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Ou’ve got the code plastered on every page of your website. Your SEO people swear by it. The UI makes AdWords look like an Etch A Sketch.If you can figure out how to wade through the monochromatic charts and infinitely customizable menus there’s a treasure trove of near-indecipherable data to be had.One of the seven living people who understands the GA UI.Fortunately, as long as your AdWords and Google Analytics (GA) accounts are linked, you can pull some incredibly useful Analytics columns into the AdWords UI without getting lost.
When is it useful?Landing page optimization! By pairing CTR and Greece WhatsApp Number Data Conversion Rate (AdWords metrics) with the Analytics columns you can make more informed decisions when it comes to your paid search landing pages.Per Google, these are the GA metrics you can view in AdWords (and what they mean):Bounce rate: When someone sees only one page or triggers only one event, Analytics considers this a “bounce.” Your site’s Bounce Rate is the percentage of sessions that are bounces.Avg. session duration (seconds): The average time someone stayed on your site.Pages/session.
I expect many SEMs will take advantage of these new device bid adjustments to address the differences in performance for these devices!Want help figuring out how to navigate this feature and other new features released this week (including Expanded Text Ads and Responsive Display Ads)? Sign up for my free webinar later this week.Data Sources:The aggregated data in this post is based on a sample of 834 US-based WordStream client accounts whom were consistently advertising on desktop.
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發表於 2024-3-11 16:49:29