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Important note to use Website Conversion campaigns an ad must meet a minimum threshold of 15 to 25 conversions during the conversion window you specify if you dont usually see 15-25 conversions in a week consider optimizing for impressions or reach instead.4 Behavior TargetingYou want to target the people who are interested in your stuff. DuhFacebooks behavior targeting is all about reaching people based on past purchase behavior purchase intent device usage travel preferences and other behavioral characteristics.WordStreams Facebook ad targeting options infographic compiled all of the behaviors you can target on Facebook.
Here they arefacebook advertising behavioral targetingFacebook behavior targeting options Germany WhatsApp Number Data Infographic via WordStreamFacebook has collected oodles of user-behavior data and any data Facebook cant track itself is obtained from its third-party data partners.Use behavioral targeting to ensure that you get in front of the right audience segments at the right time.5 Interest TargetingIn the same vein interest targeting allows you to reach your target audience based on the things theyre interested in not very subtle that Zuckerberg fella. This could be activities hobbies the pages they have liked or a host of other things.WordStream also compiled all of the possible interests you can target on.

Facebook in that same infographic. Here those arefacebook advertsing interest targetingFacebook interest targeting options Infographic via WordStreamFacebook has collected its data on interests fromInformation users provide in their profile updatesContent they shareKeywords related to pagesApps someone has used and likedAds theyve clicked on in the pastFacebook will suggest interests in the ad tool or you can search or browse for interests by yourself.Use interest targeting to ensure that you get in front of the people who are likely to be interested in your product or service.6 Demographic TargetingFacebook also offers some.
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