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This way we avoid the costs associated with creating a completely new project the future effectiveness of which we are also not sure about. A B testing can help us develop satisfactory solutions and is much cheaper than building a new version of the website. If however we decide to redesign the website anyway the test results will be a valuable hint that will guide us in the direction that should be followed during the work.
relying on data not "feeling" When we often change the design of marketing content we rely on a subjective view of which of them will be more effective. Even if we have appropriate knowledge Phone Number List it will not necessarily lead to the development of optimal solutions. When conducting A B tests we rely on hard data regarding the interaction between the content and the user. There is no room for guesswork here and the conclusions drawn can be much more accurate.
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A B testing must be based on accurate data | namFree conducting A B tests will benefit us it is worth using free tools. If we run a larger company we can also consider using more advanced paid solutions. They are available at a variety of prices and many offer a trial period. Among the free tools worth paying attention to Optimizely It is one of the most popular tools for conducting A B testing. It generates clear reports and cooperates with other solutions of this type such as Crazyegg Kissmetrics or SiteCatalyst.
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